In 2026, TikTok has become a crucial platform for cross-border enterprises to promote their products. Faced with the options of "buying a 100-follower account" or "building from scratch," how should cross-border studios make their decision? This article will provide professional advice from an industry perspective.
Purchasing an account with 100 followers can quickly boost the account's follower count, allowing cross-border studios to gain some initial attention and exposure. However, this approach comes with certain risks. In 2026, the platform demands higher levels of account activity and content quality. Purchased followers that lack interaction might be identified as fake by the platform, leading to account restrictions or even bans.
Building an account from zero means investing time and effort into cultivating followers. Although it takes time to see results initially, this method offers more stable returns in the long run. In 2026, the algorithm places more emphasis on follower interaction and quality. Building from zero ensures follower activity and loyalty, reducing the risk of account suspension.
According to industry feedback in 2026, many cross-border studios initially choose to buy 100-follower accounts, but later face low account retention rates and poor promotional effects due to poor follower quality. Conversely, accounts built from scratch, although follower growth is slower, have higher-quality followers and more interaction, leading to more stable promotional effects.
For example, platforms like Getfollow offer compliant account-building services, helping cross-border studios build a high-quality follower base from scratch.
Overall, for cross-border studios, building from scratch may be a wiser choice. Of course, this requires more time and effort. Before starting, it is recommended to conduct small-scale testing to understand market reactions before deciding on long-term cooperation. Also, be cautious of potential risks such as account bans and low follower retention.
When choosing a reliable service provider, first, pay attention to whether their service model is compliant. Next, understand their past cases and customer reviews. Finally, try a small-scale test to observe their service effect.