In the wave of cross-border e-commerce, TikTok has become a new battlefield for brands to reach young consumers. However, for brands, whether to choose to open an account for advertising placement themselves or to directly purchase an existing TikTok advertising account is a problem that troubles many cross-border enterprises and individual studios. Today, let's analyze the advantages and disadvantages of these two methods from the perspective of cost.
Opening an account yourself means that the brand needs to build the advertising account from scratch, and the cost includes:
The advantage of opening an account yourself is that the brand can fully control the advertising content and better convey the brand's values and product features. However, the disadvantage is also obvious, with a high initial investment cost and the need for certain advertising operation experience.
Purchasing an existing TikTok advertising account can save time and cost in the early stage of account building, but it also comes with some potential risks:
The advantage of purchasing an existing advertising account is that it can quickly enter the market and save time in the early preparation. However, the disadvantage is also obvious, and it is necessary to be cautious in choosing the account to ensure its quality and stability.
To show the cost comparison of the two methods more intuitively, we have created a table:
| Item | Opening an Account Yourself | Purchasing an Existing Advertising Account |
|---|---|---|
| Account Opening Fee | Low | Medium |
| Advertising Creative Production Cost | High | Low |
| Advertising Placement Operation Cost | High | Low |
| Follower Quality | Controllable | Unstable |
| Account Stability | Stable | Unstable |
From the table, it can be seen that opening an account yourself has more advantages in long-term operation, but the initial investment cost is high. On the other hand, purchasing an existing advertising account can quickly enter the market, but it needs to bear certain risks.
For cross-border enterprises and individual studios, choosing to open an account by themselves or to buy an existing advertising account requires comprehensive consideration of their own situation. If the budget is sufficient and the enterprise has certain advertising operation capabilities, it is recommended to open an account by themselves. If it is desired to quickly enter the market and the quality of the account is not very demanding, consider purchasing an existing advertising account.
In this process, you can consider using some compliant service providers in the industry, such as Getfollow, which can provide professional advertising placement services to help you better promote your TikTok advertising.
To choose a reliable TikTok advertising service provider, you should first understand their service content and pricing, then check their past cases and customer reviews, and finally ensure that they have compliant operation capabilities.