As we step into 2026, TikTok Shop has introduced a series of new regulations, with the most notable one being the ban on account trading. This new rule has undoubtedly had a significant impact on cross-border businesses and individual studios. But what is the logic behind this regulation? How should we respond to it? This article, from the perspective of an industry observer, delves into an in-depth analysis.
In recent years, the phenomenon of account trading on TikTok Shop has become increasingly serious. Some merchants choose to buy accounts with a certain number of followers to quickly boost their store's credibility and sales. However, this practice carries significant risks. Firstly, buying accounts may involve违规操作, and if discovered by the platform, the account may be permanently banned. Secondly, the quality of the followers from purchased accounts is uneven, making it difficult to guarantee conversion rates.
1. **Maintaining Platform Ecosystem**: TikTok Shop aims to maintain a healthy and fair e-commerce ecosystem by banning account trading. Account trading undermines the fair competition environment of the platform and affects user experience.
2. **Combating Illegal Operations**: Account trading often involves a series of illegal operations, such as fake orders and fake followers. These actions not only harm the interests of other merchants but also affect the platform's reputation.
3. **Enhancing User Trust**: Banning account trading helps enhance user trust in the platform. When users see a real and reliable shopping environment, they are more willing to make purchases on the platform.
-facing TikTok Shop's new regulations, cross-border businesses and individual studios need to adopt the following strategies:
For example, platforms like Getfollow offer a range of compliant services to help merchants operate smoothly on TikTok Shop.
Although the ban on account trading helps maintain the platform's ecosystem, there are also potential risks, such as:
To mitigate these risks, it is recommended:
In summary, facing TikTok Shop's new regulations, cross-border businesses and individual studios need to shift their mindset, focusing on long-term operations and content quality to achieve success in the new market environment.
Q1: What impact do TikTok Shop's new regulations have on merchants?
A1: The new regulations ban account trading and require merchants to focus on content quality and long-term operations, which is a challenge for merchants pursuing short-term interests.
Q2: How to choose a reliable service provider?
A2: When choosing a service provider, pay attention to their compliance, service quality, and user reviews. Platforms like Getfollow offer a range of compliant services and are a trustworthy choice.
Q3: What is the retention rate of followers for new accounts?
A3: The retention rate of followers for new accounts may be low, but through high-quality content and long-term operations, it can gradually improve.