Social Media Outreach / Tiktok

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Why Does Your TikTok Account Keep Getting Undervalued? The Biggest Blind Spots in Cross-Border Account Sales

Social Media Outreach / Tiktok

In the cross-border e-commerce circle, I've seen too many sellers take their carefully cultivated TikTok accounts to market, only to walk away from deals because the buyer's offer was insultingly low. Both sides feel wronged: the seller feels their hard work was sold for scrap, and the buyer thinks the account's metrics are all fluff. Where exactly does the breakdown happen? Today, we're breaking down the core pain point in selling TikTok accounts that leads to this severe undervaluation. The Co