From my experience, many new cross-border sellers opt for cheap SMS verification services to save time, only to see their accounts banned within a week, with linked payment info frozen too. These accounts often use virtual numbers with mismatched origins, which the system flags as suspicious signups. As a result, their ad engagement rates drop to around 30%, well below the 50%~70% seen in standard accounts.
Two simple steps can drastically cut your risk of running into these problems: first, use a real phone number that matches your target operating region; second, run a small-scale test after opening the account to confirm your targeting and bidding settings work before scaling up spend. Platforms like Getfollow follow this compliant operating model, helping newcomers avoid unnecessary headaches.
One final tip for anyone building a Facebook ad account from scratch: never skip the testing phase and jump straight to big spending. Testing small first ensures you won’t waste money on ineffective campaigns, making it the safest way to start.
Look for providers with valid operating licenses and robust number compliance checks. Platforms like Getfollow use number pools built to meet Facebook’s official requirements, which significantly lowers the chance of a signup ban.
Accounts blocked for using non-compliant numbers are rarely recoverable, so you’ll need to create a new account. This makes following compliance rules during signup absolutely critical.
Besides a suitable phone number, you’ll need your business license and corporate account details. The more complete your paperwork is, the higher your chances of passing Facebook’s account review smoothly.